Why Are My Emails Going To Spam, And How To Fix It?

Are you frustrated with your emails going to spam? If the answer is yes, then you must check out this article. Here you will explore six ways that can help you to fix the problem. So, keep reading.  

If email is the main communication channel for your business, then email going to spam can make you yell at your computer. We can understand how irritating it can be to send an email, and not have the recipient open it since accessing the spam box is not a daily habit. 

Before exploring the solution to this issue, we need to identify the problems.

Why are my emails going to spam?

According to Statista, half of all emails are spam. Email is a robust platform for communication for every person. And email spam is a serious concern that we face today. Email spam is rising as a severe problem on the internet today. Almost every email service provider has implemented some controls to solve the problem of Spam.

The email filters are designed so that users don’t have to remove the spam message manually. There can be many reasons behind your email going to spam. Here is the reason behind spam issues-

1. You haven’t set up proper authentications 

One of the biggest reasons behind email going to spam is failure to comply with email sender authentication standards. There are three major email sender authentication standards namely DMARC, DKIM, and SPF. To ensure the mails are appropriately delivered in Inbox, you should ensure the email comply with the authentication standards. 

2. Your IP address was used for sending spam emails

These issues are mostly seen among businesses. If you have taken your IP address from an internet service provider, then the possibility of your IP address being used for sending spam by older users in the past may be quite high. 

3. Subject lines that can be misleading to recipients

Email providers like Gmail use spam channels to attempt to keep spam out of inboxes. One technique is to filter the email by its subject line. Assuming the spam channel sees too many spammy words, your email may be singled out as spam and get sent to the spam or junk folder.

Some of the examples of spam words are-

  • Free Gifts 
  • Click here
  • As seen on 
  • Dear friends 
  • Information you requested 
  • Save Big 
  • Cash

4. The number of inactive email addresses on your list is too many

Over the long run, a portion of the email addresses on your database may get latent. Notwithstanding, if this happens, your email list can be loaded with inert clients. In that case, your email will remain unopened in large numbers, which can cause email channels to label it as spam.

How Can You Fix Your Email Spam Problem?

Now that you know about the reason that is causing the problem let us look at how you can solve the problem. 

1. Set up proper authentications 

Recently, spam channels are putting more weight on sender notoriety instead of simply the substance of your messages. The content of your email matters; however, somebody with an authentic email address could pull off some spam-contiguous content that a sender with an inauthentic email domain standing can’t. The ideal approach to improve your credibility is to ensure you’re appropriately checking your messages with authentication tests like DKIM and SPF. In terms of authentication, applying these DMARC checks is the best way to securely validate your emails.

If you’re utilizing free email providers like Gmail, you don’t have to stress over this. This possibly applies if you’re using a custom email address. You can set up these validation tests by adding TXT records in your organization’s DNS server for the executives. You can get the DMARC record that you need from your email provider. 

2. Follow email configuration/same accepted procedures when sending messages

Once you have completed DMARC implementation, you are one step closer to avoiding the spam folder. You should also follow the following points:

  • Don’t use any abusive/obscene images 
  • Try to ignore spam copy
  • Avoid unnecessary attachments 

Final Thoughts 

We’ve already established that there can be various reasons for email spam issues. The best solution to this problem is proper authentication. If you are opting for DMARC authentication, you should follow its DMARC policy.  If you fail to complete valid authentications, you will stand as a malicious sender in front of the email spam filter. 
ProGIST believes in protecting both you and your clients’ email rights and privacy. ProDMARC helps you implement email authentication with DMARC to stop fraudsters from misusing your domain. Get Started with top-class cybersecurity solutions for your business at ProGIST.


How to setup DMARC in 3 easy steps

DMARC (Domain-based Message Authentication, Reporting, and Conformance) is a method of ensuring the authenticity of an email sent from a specific domain.

Regrettably, this critical email security feature is not enabled by default for every domain, web host, or email server. Organizations and email administrators must establish and set up policies for DMARC.

We’ll go over how to set up a simple DMARC configuration on your own domain in this blog. The process includes 3 simple steps to optimally configure your email server to send signed emails.

Step 1. Generate a DMARC record

A DMARC record is a short snippet of code that is published to the DNS to tell the mailbox service provider how to handle an incoming email that fails authentication, based on the results of the SPF and DKIM checks.

DMARC records are text (TXT) resource records (RR) that are published in the DNS and tell an email receiver what to do with non-aligned emails it receives.

Consider an example DMARC record for the domain “” that reads: v=DMARC1;p=reject;pct=100;

Log in to the DMARC dashboard to create a DMARC record for your secured company domain. Then navigate to DNS Records -> Publish DMARC Record and copy the excerpt displayed in orange on the page. 

For the test domain DMARC site, here’s a sample DMARC entry:

v=DMARC1; p=quarantine;;; adkim=r; aspf=r; rf=afrf

  • For email whose breaches policies should be handled, the “p” option provides three options: none, quarantine, or reject.
  • The adkim and aspf parameters specify how stringent the DKIM and SPF policies should be implemented, with ‘s’ denoting strict and ‘r’ denoting relaxed.
  • The RUA provides an address for aggregate data reports, while the RUF provides an address for forensic reports

Step 2. Publish the DMARC record to DNS

Now that you have the DMARC record, publish it to the DNS so that email service providers can use it to run DMARC checks.

To do so, go to your DNS management interface and choose the domain for which you want to publish the DMARC record, such as

Create a TXT entry with the following settings on

Type: TXT

Host: _dmarc

TXT Value: (DMARC record generated above)

TTL: 1 hour

For instance, here is how it appears in GoDaddy’s DNS administration console:

It can take up to an hour for the DMARC record to become accessible after it has been published (usually much faster). You can then use the DMARC Checker tool to double-check if it was correctly published.

Step 3. Analyze aggregate reports

Every day, many email service providers send out aggregate reports. This means you might get aggregate reports the day the DMARC record is published.

However, your first aggregate reports could take up to 72 hours to come. Once you get the information, you must utilize it to correct your email streams.


Large enterprises have been able to reduce phishing-based brand impersonations to near nil utilizing automated DMARC implementation tools like ProDMARC
This not only protects the brand’s reputation and the effectiveness of revenue-generating email campaigns, but it also protects employees, customers, partners, and the general public from expensive email frauds. Get in touch with us to discover our email authentication solutions.


What is DMARC evaluation?

DMARC (Domain-based Message Authentication Reporting and Conformance) is an email validation system that prevents your company’s email domain from being exploited for email spoofing, phishing scams, and other forms of cybercrime. SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail) are two current email authentication systems that DMARC uses.

When a domain owner adds a DMARC record to their DNS record, they will be able to see who is sending email on their behalf. This data can be utilized to obtain more specific information about the email channel. A domain owner can get control over emails sent on his behalf using this information. DMARC can be used to defend your domains from phishing and spoofing attacks.

What is a DMARC record?

A DMARC record is stored in the DNS database of a company. A DMARC record is a properly structured DNS TXT record with a specific name, such as “” (note the leading underscore). The following is an example of a DMARC record: IN TXT “v=DMARC1\; p=none\;\;\; pct=100”

Reading left-to-right in plain English, this record says:

v=DMARC1 specifies the DMARC version

p=none specifies the preferred treatment, or DMARC policy is the mailbox to which aggregate reports should be sent is the mailbox to which forensic reports should be sent

pct=100 is the percentage of mail to which the domain owner would like to have its policy applied

DMARC record check

A genuine DMARC record must be published before DMARC implementation. We offer a free tool called DMARC Record Check that displays the DMARC record, tests it, and verifies that it is genuine. The DMARC Record Check tool is both free and simple to use. To do a DMARC check, simply input the domain name.

After that, the DMARC Record Check parses the DMARC record and displays it along with other information.

To test and lookup the DMARC record, use the DMARC Record Check. Then assess each potential alternative as well as the ones that have been implemented. If there are any external domains in use, DMARC Record Check will verify and test them.

Results of a DMARC Check

A DMARC test performed with DMARC Record Check will test and declare the following tags.

v-Version of the DMARC protocol. 

p-This policy should be used for emails that fail the DMARC check. It might be “none,” “quarantine,” or “reject.” To gather the DMARC report and acquire insight into the current email flows and their state, the value “none” is utilized.

rua- A list of URIs for ISPs to send XML feedback to. NOTE: this is not a list of email addresses. DMARC requires a list of URIs of the form “”.

ruf- ISPs can transmit forensic information to a list of URIs. Please note that this is not an email address list. A list of URIs in the format “” is required by DMARC.

rf- Forensic reports are written in this format. This might be “afrf” or “iodef.”

pct- The percentage tag tells ISPs that the DMARC policy should only be applied to a certain percentage of failed emails. “pct=50” instructs receivers to use the “p=” policy only 50% of the time when dealing with emails that fail the DMARC check. NOTE: This will only work with the “quarantine” or “reject” policies, not the “none” policy.

adkim- The “Alignment Mode” for DKIM signatures can be “r” (Relaxed) or “s” (Strict) (Strict). Authenticated DKIM signature domains (d=) that share an Organizational Domain with an email’s “From” domain will pass the DMARC check in Relaxed mode. Strict mode necessitates a precise match.

aspf- SPF’s “Alignment Mode,” which can be either “r” (Relaxed) or “s” (Strict) (Strict). The DMARC check will pass in Relaxed mode for authenticated SPF domains that share an Organizational Domain with the email ‘From’ domain. A precise match is necessary in Strict mode.

sp- If a sub-domain of this domain fails the DMARC check, this policy should be enforced. Using this tag domain owners can publish a “wildcard” policy for all subdomains.

fo- Options for forensics. Allowable values: “0” to generate reports if both DKIM and SPF fail, “1” to generate reports if either DKIM or SPF fails to deliver a DMARC pass result, “d” to generate reports if DKIM failed, and “s” to generate reports if SPF failed.

ri- When the aggregate XML reports are sent, this is the reporting interval. This is a personal preference, and ISPs may (and very certainly will) transmit the report at different times (normally this will be daily).

What does DMARC compliance mean?

An organization can pass the DMARC check and become DMARC compliant by authenticating email channels with DKIM and/or SPF. DKIM and/or SPF must be aligned to become DMARC compliant. Only DKIM or SPF must be configured to be DMARC compliant.

User-friendly DMARC analyzing software 

ProDMARC is a user-friendly DMARC analyzing software that acts as your professional guide to help you move as quickly as possible to a reject policy. ProDMARC is a SaaS product that enables organizations to manage complex DMARC deployments with ease. Across all email channels, the system provides 360-degree visibility and governance.